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Advertising, promotion, and other aspects of integrated marketing communicationsAndrews, J. Craig ; Shimp, Terence A., 1944-Explore all aspects of marketing communications, from time-honoured methods to the newest developments in the field backed by the latest research, data and analytic techniques. With emphasis on the ... fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behaviour, media buying, public relations, packaging, POP communications, and personal sellingType of material - bookEdition - 10th ed.Publication and manufacture - Boston : Cengage Learning, cop. 2018Language - englishISBN - 978-1-337-28265-9COBISS.SI-ID - 156284419
Author
Andrews, J. Craig |
Shimp, Terence A., 1944-
Topics
Communication in marketing |
Textbooks |
Sales promotion |
Textbooks |
Advertising |
Textbooks |
Direct marketing |
Textbooks |
Advertising |
Communication in marketing |
Direct marketing |
Sales promotion |
Textbooks |
trženje |
komunikacije |
oglaševanje |
marketing |
communications |
advertising
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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GEA College, Faculty of Entrepreneurship | Ljubljana | VSSPPO |
outside loan 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Andrews, J. Craig | ![]() |
Shimp, Terence A., 1944- | ![]() |
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