Advertising, promotion, and other aspects of integrated marketing communications

ALL libraries (COBIB.SI union bibliographic/catalogue database)

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig ; Shimp, Terence A., 1944-

Explore all aspects of marketing communications, from time-honoured methods to the newest developments in the field backed by the latest research, data and analytic techniques. With emphasis on the ... fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behaviour, media buying, public relations, packaging, POP communications, and personal selling

Type of material - book

Edition - 10th ed.

Publication and manufacture - Boston : Cengage Learning, cop. 2018

Language - english

ISBN - 978-1-337-28265-9

COBISS.SI-ID - 156284419

Keep searching

Author
Andrews, J. Craig | Shimp, Terence A., 1944-

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
EF, Central Economic Library, Ljubljana	Ljubljana	CEKLJ	outside loan 1 cop.
GEA College, Faculty of Entrepreneurship	Ljubljana	VSSPPO	outside loan 1 cop.

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Andrews, J. Craig
Shimp, Terence A., 1944-

Source: Personal bibliographies and: SICRIS

The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.

Pickup location	Material status	Reservation

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Select pickup location:

Material pickup by post

Notification

Citations

Subject headings in COBISS General List of Subject Headings

Select pickup location

Reservation was successful.

Reservation failed.

Reservation...

Bibliographic data

Number of loans

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Theme