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Market orientation, restructuring and collaboration : the impact of digital design on organizational competitivenessDabić, Marina ...Design is commonly understood as a key element of products, contributing to their distinctiveness, usability and aesthetics. The success of a product is increasingly related to the user experience or ... the aesthetics of the user interface, meaning that design is increasingly important in the digital environment. The shift in competitive focus to the customer induced by digital design encourages companies to innovate and can also lead to changes in internal operations, market orientation and the reconfiguration of external collaboration procedures. This dimension of digital design-induced effects has to date seen very little research. The objective of this study is to investigate how digital design-induced changes in market orientation, internal restructuring and external cooperation affect firms' competitive orientation. The simultaneous equation framework was applied to a survey of 515 user interface and experience designers from France. Our results suggest that market orientation is not the only channel through which digital design influences firm competitiveness. Digital design leads to organizational change and the reconfiguration of external relationships that directly and indirectly help companies build competitive advantages and increase customer satisfaction.Source: Creativity and innovation management. - ISSN 0963-1690 (Vol. 32, issue 3, Sep. 2023, str. 425-441)Type of material - article, component part ; adult, seriousPublish date - 2023Language - englishCOBISS.SI-ID - 159856387
Author
Dabić, Marina |
Stojčić, Nebojša |
Afawubo, Komivi |
Chouki, Mourad |
Huck, Nicolas
Topics
organizacija |
ekonomsko sodelovanje |
konkurenčnost |
prestrukturiranje |
organization |
economic cooperation |
competitivity |
restructuring
Author | Dabić, Marina ... |
Title | Market orientation, restructuring and collaboration : the impact of digital design on organizational competitiveness |
Publication date | 2023-07-25 |
COBISS.SI-ID | 159856387 |
Publication version in repository | Publisher's version |
Publication licence | Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International |
Embargo | Immediate publication for public |
Project(s) from which the publication was funded
Title | Acronym | Project ID | Funder |
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Open Innovation – Research Translation and Applied Knowledge Exchange in Practice through University-Industry-Cooperation | OpenInnoTrain | 823971 |
European Commission |
Oblikovanje organizacije v digitalni dobi | J5-2555-2020 |
Javna agencija za znanstvenoraziskovalno in inovacijsko dejavnost Republike Slovenije |
Files that belong to the publication
Link |
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https://repozitorij.uni-lj.si/IzpisGradiva.php?id=152605 |
source: Creativity and innovation management. - ISSN 0963-1690 (Vol. 32, issue 3, Sep. 2023, str. 425-441)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Dabić, Marina | 55718 |
Stojčić, Nebojša | |
Afawubo, Komivi | |
Chouki, Mourad | |
Huck, Nicolas |
Source: Personal bibliographies
and: SICRIS
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