ALL libraries (COBIB.SI union bibliographic/catalogue database)
  • Neuro web design : what makes them click?
    Weinschenk, Susan M.
    "Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to ... the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click." "Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site."--BOOK JACKET
    Type of material - book
    Publication and manufacture - Berkeley (CA) : New Riders, cop. 2009
    Language - english
    ISBN - 978-0-321-60360-9; 0-321-60360-5
    COBISS.SI-ID - 16235542

Library/institution City Acronym For loan Other holdings
EF, Central Economic Library, Ljubljana Ljubljana CEKLJ outside loan 1 cop.
Faculty of Electrical Engineering, Lj. Ljubljana FERLJ outside loan 1 cop.
Library of Technical Faculties, Maribor Maribor KTFMB outside loan 1 cop.
Regional and Study Library, Murska Sobota Murska Sobota SIKMS outside loan 1 cop.
University of Maribor Library Maribor UKM outside loan 1 cop.
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