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Systematic review of international marketing capabilities in dynamic capabilities view - calibrating research on international dynamic marketing capabilitiesPfajfar, Gregor ; Mitręga, Maciej ; Shoham, AvivPurpose: This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study ... is to increase the chances for more conceptual and terminological rigor in future research in this particular research area. Design/methodology/approach: This is a systematic literature review following the established review process of reviews in leading (international) marketing journals. A multilevel analytical approach was adopted, combining inductive coding with deductive coding and following the logic of antecedents-phenomena-consequence. Findings: Synthesis of 20 rigorously selected previous empirical studies on IMCs applying DCV reveals that academic interest in these capabilities is well justified and growing and there are some well researched antecedents to focal capabilities (e.g. inter-organizational capabilities, outside-in market orientation) as well as their prevalent consequences (e.g. export and innovation performance). There is little knowledge of moderators to these links, especially with regard to consequences. This review illustrates that the current research lacks consistency in how key constructs are defined and measured, provides the guide to future conceptualization and measurement of so-called International Dynamic Marketing Capabilities (IDMCs) and proposes some concrete research directions. Originality/value: The authors extend prior research in the investigated topic by critically evaluating prior works, providing improved conceptualization of IDMCs as well as concrete research agenda for IDMCs structured along recommendations for Theory, Context and Methods (TCM framework).Source: International marketing review. - ISSN 0265-1335 (Vol. 41, iss. 1, 2024, str. 237-272)Type of material - article, component part ; adult, seriousPublish date - 2024Language - englishCOBISS.SI-ID - 163618307
Author
Pfajfar, Gregor |
Mitręga, Maciej |
Shoham, Aviv
Topics
mednarodna trgovina |
trženje |
pregled literature |
international trade |
marketing |
literature review
Author | Pfajfar, Gregor ; Mitręga, Maciej ; Shoham, Aviv |
Title | Systematic review of international marketing capabilities in dynamic capabilities view - calibrating research on international dynamic marketing capabilities |
Publication date | 2023-09-05 |
COBISS.SI-ID | 163618307 |
Publication version in repository | Publisher's version |
Publication licence | Creative Commons Attribution 4.0 International |
Embargo | Immediate publication for public |
Project(s) from which the publication was funded
Title | Acronym | Project ID | Funder |
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Slovenija in njeni akterji v mednarodnih odnosih in evropskih integracijah | P5-0177-2022 |
Javna agencija za znanstvenoraziskovalno in inovacijsko dejavnost Republike Slovenije |
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Determinants of Consumer Behaviour and their Influence on Typology | SP2023/052 |
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https://repozitorij.uni-lj.si/IzpisGradiva.php?id=154313 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Pfajfar, Gregor | 28910 |
Mitręga, Maciej | |
Shoham, Aviv |
Source: Personal bibliographies
and: SICRIS
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