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Promocija knjig v knjigarni Konzorcij : diplomski seminar
Korpar, Ana
Namen vsake izdane knjige je najti publiko, ki bo to knjigo kupila in prebrala. Od knjižne police v knjigarni do domače knjižnice je dolga in zapletena pot. Tu imata ključni vlogi trženje in ...promocija, ki poskrbita, da je knjiga bralnemu občinstvu predstavljena na zanimiv in atraktiven način. Tako knjigarne, založbe in s knjigo povezani posamezniki z različnimi načini promocije, ki sem jih predstavila v nalogi, knjigo promovirajo in poskrbijo za dobro prodajo. V začetnem delu naloge je na kratko predstavljeno knjigotrštvo in izzivi s katerimi se sooča, našteti so načini promocije, podrobneje pa je opisano spletno oglaševanje. Drugi del naloge je posvečen promociji knjig v knjigarni Konzorcij. V času prakse v knjigarni sem z direktorico in nekaj zaposlenimi opravila pogovore, na podlagi katerih sem predstavila njihove načine promocije, med katere spadajo mesečne marketinške akcije, dogodki, tržno komuniciranje in sami zaposleni v knjigarni.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [A. Korpar], 2023
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