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Why CRM doesn't work : how to win by letting customers manage the relationshipNewell, Frederick, 1926-Type of material - profess. monogrPublication and manufacture - London : Kogan Page, 2003Language - englishISBN - 0-7494-3947-5COBISS.SI-ID - 16432358
Author
Newell, Frederick, 1926-
Topics
Customer relations |
Marketing |
trženje |
prodaja |
odnosi s strankami |
potrošnik |
lojalnost |
marketing povezav |
podjetje |
case study |
marketing |
sales |
customer relationship |
consumer |
loyalty |
relationship marketing |
enterprises |
case study |
case study
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Newell, Frederick, 1926- |
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