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Consumers' response to Search Engine Marketing : generational biases : master's thesisKeleshovska, MonikaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Keleshovska], 2023Language - englishCOBISS.SI-ID - 167333123
Author
Keleshovska, Monika
Other authors
Kos Koklič, Mateja |
Vida, Irena |
Bodlaj, Mateja
Topics
trženje |
elektronsko trženje |
vedenje potrošnikov |
medgeneracijske razlike |
psihologija potrošnika |
raziskave |
analiza |
marketing |
electronic marketing |
consumer behaviour |
generation gap |
consumer psychology |
research |
analysis
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Keleshovska, Monika | ![]() |
Kos Koklič, Mateja | 24395 |
Vida, Irena | 11462 |
Bodlaj, Mateja | 23022 |
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