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Vpliv razpoloženja porabnikov na zaznavanje oglaševanja : magistrsko deloJurcan, NivesType of material - master's thesisPublication and manufacture - Ljubljana : [N. Jurcan], 2007Language - slovenianCOBISS.SI-ID - 17032678
Author
Jurcan, Nives
Other authors
Žabkar, Vesna
Topics
trženje |
oglas |
poslovno komuniciranje |
potrošnik |
psihologija potrošnika |
behaviorizem |
blagovne znamke |
uspeh |
meritve |
metode |
marketing |
advertisement |
business communication |
consumer |
consumer psychology |
behaviourism |
trademarks |
success |
measurements |
methods |
methods
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Shelf entry
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Impact factor
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jurcan, Nives | |
Žabkar, Vesna | 15495 |
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