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Trženjski načrt za Neu Residences : diplomsko deloMihelič, Maša, 1997-Diplomsko delo vsebuje trženjski načrt za objekt Neu Residences. Cilji diplomskega dela so natančna analiza konkurence, določitev prednosti podjetja, ki upravlja objekt in predstavitev strategij in ... taktik, ki jih bo podjetje uporabljajo za doseganje svojih ciljev. V prvem delu sta predstavljeni analizi notranjega in zunanjega okolja podjetja. S pomočjo literature, analize člankov in raziskav procesov ter taktik lastnega in konkurenčnih podjetij, je bil v naslednjem poglavju izdelan trženjski splet. Sledi poglavje, kjer je predstavljen akcijski načrt za doseganje ciljev. V zadnjem delu so opisani cilju za prihodnje leto in sredstva, ki so za to potrebno.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Bled : [M. Mihelič], 2023Language - slovenianCOBISS.SI-ID - 170439171
Author
Mihelič, Maša, 1997-
Other authors
Krašna, Tadeja, 1966-
Topics
trženjski načrt |
inovativnost |
razvoj nepremičnin
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Mihelič, Maša, 1997- | ![]() |
Krašna, Tadeja, 1966- | 54218 |
Source: Personal bibliographies
and: SICRIS
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