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Sprememba radia kot govorjenega medija in izbira ter poslušanost radijskih postaj (na primeru Vala 202, Radia Hit in Radia Celje) : magistrsko delo
Bobnar, Jošt, 1996-
V magistrskem delu sem se ukvarjal z vplivom govora radijskega voditelja na izbiro in poslušanost radijske postaje. Zanimalo me je, ali lahko npr. uporaba veliko slenga ali veliko mašil privede celo ...do tega, da poslušalec zamenja radijsko postajo. Za preučevanje sem si izbral tri radijske postaje, Val 202, ki je nacionalni radio, Radio Hit, ki je komercialni radio, in Radio Celje, ki je regionalni radio. Da bi lahko potrdil oz. ovrgel svoje hipoteze, sem si pomagal z anketo, ki sem jo delil s prijatelji na Facebooku, ter z intervjuji, ki sem jih poslal na izbrane tri radijske postaje. Z anketo sem raziskoval tudi, kaj poleg radia še poslušajo anketiranci, in ugotavljal, ali priljubljenost radia zadnja leta resnično upada.
Type of material - master's thesis
; adult, serious
Publication and manufacture - Ljubljana : [J. Bonar], 2023
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