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Election rhetoric of political parties : an appraisal and a proposalHåkansson, NicklasPolitično retoriko lahko obravnavamo, kot da se brez sprememb pokorava antičnim in univerzalnim pravilom prepričevanja; toda raziskovalci tudi zatrjujejo, da se je politični jezik v zadnjih ... desetletjih bistveno spremenil zaradi prilagajanja medijski logiki ali novim načinom volivnega tekmovanja. Članek predlaga model empiričnega raziskovanja strankarske propagande prek različnih kanalov volivne kampanje. Model ne ponuja vseobsežnega pogleda na politično retoriko, pač pa naj bi omogočil poglobiti poznavanje vplivov medijskih sprememb na jezik političnih strank. Ali se volivna retorika sistematično spreminja? Če se, ali spremembe izvirajo iz sprememb v medijski logiki? Ali pa se vzorec politične retorike ne spreminja, kar bi lahko bolje pojasnjevali z dejavniki strankarskega tekmovanja? Model vključuje tri retorične razsežnosti -- konkretnost sporočila, usmeritev in oblikovanje identitete --, ki ustrezajo domnevnim učinkom medijev in so pomembne za strankarsko izbiranje strateške kampanje.Source: Javnost = The Public. - ISSN 1318-3222 (Vol. 4, no. 3, 1997, str. 81-95)Type of material - article, component partPublish date - 1997Language - englishCOBISS.SI-ID - 17834333
Author
Håkansson, Nicklas
Topics
volilni boj |
volitve |
politično komuniciranje |
politična propaganda |
modeli |
množično komuniciranje |
politični jezik
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