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  • Ocena možnosti in potrebe po uvedbi marketinga v javnih šolah
    Zupanc Grom, Renata
    The author took into consideration the fact that the frame and the contents of the exchange of relations of a school with its numerous public services are, to a great extent, determined by the ... characteristics of public institutions: particularly by tradition, norm and security of public investments. She has observed that irreprocity and asymmetry are typical of the exchange of the relations of a school with its stockholders which means that the users and buyers of educational services of public schools, in most cases, do not receive partnership status. She has proved this by the fact that teachers in schools dispose of different sources of power and the possibilities of activating them, among which the role of examiner is their most important one. Assured in the adequacy and uselfulness of their services the schools do not establish a partner relationship with their users, buyers and other stockholders. The guarantee for achieving reciprocity, symmetry and the uniform distribution of power the author sees in the introduction of marketing philosophy. The introduction of a marketing relationship reflected through the philosophy of cultural dialogue, reciprocity and symmetry in relations are conditions necssary for a school to really satisfies very different and sometimes contrary needs of its stockholders, thus fulfilling its mission.
    Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 34, št. 5, september-oktober 1997, str. 849-866)
    Type of material - article, component part
    Publish date - 1997
    Language - slovenian
    COBISS.SI-ID - 18022493

    Link(s):

    Repository of the University of Ljubljana – RUL
    Digitalna knjižnica Slovenije - dLib.si

source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 34, št. 5, september-oktober 1997, str. 849-866)
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