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The development of 360-degree digital marketing strategy and its key touchpoints : the case of authentic beauty concept brand : master's thesisZver Siječić, TjašaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Zver Siječić], 2023Language - englishCOBISS.SI-ID - 181788163
Author
Zver Siječić, Tjaša
Other authors
Pfajfar, Gregor |
Zalaznik, Maja, ekonomistka |
Culiberg, Barbara
Topics
trženje |
strategija trženja |
elektronsko trženje |
oglaševanje |
vedenje potrošnikov |
blagovne znamke |
družbena omrežja |
študija primera |
marketing |
marketing strategy |
electronic marketing |
advertising |
consumer behaviour |
brands |
social networks |
case study
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zver Siječić, Tjaša | |
Pfajfar, Gregor | 28910 |
Zalaznik, Maja, ekonomistka | 15496 |
Culiberg, Barbara | 28909 |
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