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Communication research in the Arab world a new perspective
Ayish, Muhammad I.
"Pogled na svet" ki v različnih kulturah bistveno določa komuniciranje, v arabsko-islamskem svetu izhaja iz posvetnih in verskih tem kot so dostojanstvo, čast, očetovstvo, vera, molitev, znanje in ...skupnost. Avtor domneva, da bi bilo mogoče arabsko pojmovanje komuniciranja bolje razumeti s pomočjo naslednjih dihotomij: individualizem-konformnost, transcendentalnost-eksistencialnost, racionalnost-intuicija in egalitarnost-hierarhičnost. Na uvajanje proučevanja medijev v arabskih deželah je močno zaznamoval zlasti ameriški vpliv na vsebino, uporabo medijev in percepcijo učinkov komuniciranja.
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