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Developing a creative and innovative integrated marketing communications plan : a working modelOgden, James R., Dr.Type of material - textbookPublication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall, cop. 1998Language - englishISBN - 0-13-778333-7COBISS.SI-ID - 18519389
Author
Ogden, James R., Dr.
Topics
Tržno komuniciranje |
Metode |
Priročniki |
Marketing |
Planiranje |
Priročniki |
Marketing |
Komuniciranje |
Strategija |
Učbeniki za visoke šole |
Marketing, direktni |
Mediji |
Elektronski mediji |
Priročniki |
Elektronsko poslovanje |
Cybergram |
Elektronska pošta |
Priročniki |
Elektronsko poslovanje |
Podatkovne strukture |
Kibernetski modeli |
Priročniki |
Poslovno komuniciranje |
Marketing miks |
Integriranje |
Učbeniki za visoke šole |
Poslovno komuniciranje |
Marketinška strategija |
Prodajne tehnike |
Učbeniki za visoke šole |
Odnosi z javnostjo |
Oglaševanje |
Promocija |
Učbeniki za visoke šole |
Odnosi z javnostjo |
Direktna prodaja |
Osebje |
Učbeniki za visoke šole |
marketing |
komuniciranje |
integracija |
metode |
tržno planiranje |
tržna analiza |
selekcija |
strateško planiranje |
oglaševanje |
reklama |
ekonomska propaganda |
odnosi z javnostjo |
direktno trženje |
prodaja |
promocija |
pospeševanje prodaje |
neposredna prodaja |
osebna prodaja |
tržne raziskave |
ocenjevanje |
elektronska pošta |
elektronsko poslovanje
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 2 cop.
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
outside loan 1 cop.
|
Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ogden, James R., Dr. |
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