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Vizija organizacij: poslovni evangeliji, navigacijski simboli ali strateško izhodiščeGruban, BraneOblikovanje vizij je poizkus artikulirati želeno prihodnost organizacij z namenom diferenciacije organizacije v okolju in motiviranja zaposlenih v njej za prispevek skupnim ciljem organizacije. ... Snovanje vizij organizacij v praksi pogosto ne preseže navadnega oblikovanja "oglaševalsko" naravnanih sporočil ali pa opredeljene vizije nimajo ustreznih povezav s cilji, strategijo in vrednotami organizacij. Vizije so pogosto slabo komuniciranje, zato je v procesu njihove artikulacije in udejanjanja odločilen sistem internega komunicranja v organizacijah.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 35, št. 4, julij/avgust 1998, str. 613-632)Type of material - article, component partPublish date - 1998Language - slovenianCOBISS.SI-ID - 18582109
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 35, št. 4, julij/avgust 1998, str. 613-632)
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