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13.
Veščina razreševanja interesnih konfliktov in elokventne artikulacije organizacijskega diskurza
Škerlep, Andrej
Odnosi z javnostmi so v članku obravnavani kot veščina razreševanja interesnih konfliktov med organizacijo in njenimi strateškimi deležniki. Pri tem se avtor navezuje na teorijo upravljanja z ...deležniki in elemente Grunigove teorije odnosov z javnostmi, ki jo nadgradi s shemo pogajanj kot matrico interesnih razmerij. V drugem delu pa obravnava tehnike, ki jih opredeli kot elemente organiacijskega diskurza, in programe odnosov z javnostmi, v katerih prepoznava institucionalne kontekste organizacijskega komuniciranja.
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