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Co-creation and critical factors for the development of an efficient public e-tourism systemAlharmoodi, Ahmed Abdulla ...This study identifies the factors that guide the adoption of a public e-tourism system resulting in value co-creation in the UAE. Integrating and comparing factors drawn from the third version of the ... Technology Acceptance Model (TAM3), the Technology-Task-Fit (TTF) theory, and push-to-use, an Analytic Hierarch Process (AHP) model was implemented with data collected using a structured questionnaire from purposively selected UAE e-tourism experts (N = 15) and analyzed using Microsoft Excel. The findings revealed that usefulness, convenience of use, and push-to-use were the most critical aspects for achieving an efficient public e-tourism system that allows for value co-creation in that order of ranking. The findings also suggest that computer self-efficiency is the most critical factor in effectively establishing an e-tourism system followed by government push-to-use. In conclusion, the findings demonstrate that usefulness and ease-of-use backed by computer self-efficiency, result demonstrability, and output quality are vital for the efficient adoption of a public e-tourism system resulting in value co-creation in the UAE.Source: Journal of business research. - ISSN 0148-2963 (Vol. 174, article no. 114519, Mar. 2024, 11 str.)Type of material - article, component part ; adult, seriousPublish date - 2024Language - englishCOBISS.SI-ID - 186206723
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source: Journal of business research. - ISSN 0148-2963 (Vol. 174, article no. 114519, Mar. 2024, 11 str.)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Alharmoodi, Ahmed Abdulla | ![]() |
Khan, Mehmood | ![]() |
Mertzanis, Charilaos | ![]() |
Gupta, Shivam | ![]() |
Mikalef, Patrick | 55949 |
Parida, Vinit | ![]() |
Source: Personal bibliographies
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