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Sistemi za ravnanje s strankami v lesnih podjetjih = Custumer relationship management systems in wood-industry companiesKropivšek, JožeKupci poleg kakovostnih in cenovno sprejemljivih proizvodov pričakujejo predvsem hiter, učinkovit in kakovosten servis. Ker se zahteve kupcev spreminjajo in so čedalje bolj kompleksne, je njihovo ... učinkovito obvladovanje brez uporabe informacijskih orodij (skoraj) nemogoče. Temu so namenjena orodja in sistemi za ravnanje s strankami (CRM sistemi in orodja) (CRM = angl. Customer Relationship Management). V raziskavi smo ugotovili, da slovenska lesna podjetja te sisteme redko uporabljajo, vendar pa verjamejo, da njihova uporaba lahko močno vpliva na uspešnost in učinkovitost prodajnega procesa in posledično tudi podjetja kot celote. Tista podjetja, ki CRM orodja/sisteme uporabljajo, to potrjujejo, saj vsa zaznavajo pomembno skrajšanje odzivnih časov, večjo preglednost nad prodajnim procesom in bistveno zmanjšanje administrativnih del.Source: Les = Wood. - ISSN 0024-1067 (Letn. 62, št. 11/12, 2010, str. 478-482)Type of material - article, component part ; adult, seriousPublish date - 2010Language - slovenianCOBISS.SI-ID - 1874569
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Kropivšek, Jože | 16198 |
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