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Differentiation strategy in achieving market competitiveness : the case of Mercedez Benz : master thesisAjdar, NinaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Ajdar], 2024Language - englishCOBISS.SI-ID - 188193283
Author
Ajdar, Nina
Other authors
Rejc Buhovac, Adriana |
Indihar Štemberger, Mojca |
Ivašković, Igor
Topics
avtomobilska industrija |
industrijsko podjetje |
Mercedez Benz |
trženje |
konkurenčne prednosti |
blagovne znamke |
kvaliteta |
luksus |
zadovoljstvo |
lojalnost |
car industry |
industrial company |
Mercedez Benz |
marketing |
competitive advantage |
brands |
quality |
luxury |
satisfaction |
loylty
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ajdar, Nina | |
Rejc Buhovac, Adriana | 18980 |
Indihar Štemberger, Mojca | 15478 |
Ivašković, Igor | 34866 |
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