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Skrivnost in moralnost modernega potrošništvaCampbell, Colin, 1940-Obstajata dve vprašanji, ki onemogočata ustrezno razumevanje modernega potrošništva. Eno je povezano s široko težnjo, da bi vedenje, usmerjeno k zadovoljevanju želja (kot nasprotja potreb), imeli za ... trivialno in nevredno dejavnost, dejavnost, ki jo spodbujajo dvomljivi motivi. Drugo je povezano z odsotnostjo ustrezne sociološke teorije. V tej razpravi trdim, da sta ti vprašanji tesno povezani in da poskusi, da bi rešili "skrivnost" modernega potrošništva, zahtevajo, da se soočimo s tem zadrtim moralističnim predsodkom.V nasprotju s prevladujočimi teorijami potrošje, obrnjene k drugim,ponujamo "navznoter obrnjeno" hedonistično teorijo, teorijo, ki zadovoljuje odločilno potrebo po teoriji moderne potrošnje. Taka teorija se izogiba uporabiti običajne negativne sodbe o motivih, ki poganjajo potrošniško vedenje (tj. lakomnost, pehanje za statusom, zavist), a zato poveže to dejavnost z drugo, prav tako splošno negativno ocenjeno dejavnostjo -z iskanjem užitka. Vendar pa smo zapisali, da obstaja mišljenjska tradicija, ki hedonizem povezuje z duhovnimi prizadevanji in z visokimi etičnimi ideali; družboslovci potemtakem lahko uporabijo tako teorijo, ne da bi nujno izrekali običajne negativne moralne sodbe.Source: Družboslovne razprave = Social science forum. - ISSN 0352-3608 (Let. 14, št. 27/28, 1998, str. 11-25)Type of material - article, component partPublish date - 1998Language - slovenianCOBISS.SI-ID - 18890845
Author
Campbell, Colin, 1940-
Topics
potrošnja |
morala |
sodobna družba |
consumption |
morals |
modern society
source: Družboslovne razprave = Social science forum. - ISSN 0352-3608 (Let. 14, št. 27/28, 1998, str. 11-25)
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Campbell, Colin, 1940- |
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