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Marketing research : an applied approachMalhotra, Naresh K.Type of material - textbookEdition - 6th ed., global ed.Publication and manufacture - Upper Saddle River (N.J.) [etc.] : Pearson/Prentice Hall, cop. 2010Language - englishISBN - 978-0-13-609423-4COBISS.SI-ID - 19152358
Author
Malhotra, Naresh K.
Topics
Marketing research |
Marketing research |
Methodology |
Data collection |
Cluster analysis |
Analysis of variances |
Tržne raziskave |
Uporabnost |
Učbeniki za visoke šole |
Tržne raziskave |
Podobe |
Formacije |
Učbeniki za visoke šole |
Klaster model |
Koncepcije |
Variabilnsot |
Učbeniki za visoke šole |
Raziskovanje |
Sekundarni trg |
Geografsko poreklo |
Učbeniki za visoke šole |
Matematična statistika |
Marketinški procesi |
Razvrščanje v skupine |
Učbeniki za visoke šole |
Matematična statistika |
Teorija upodobitev |
Povezovanje |
Učbeniki za visoke šole |
trženje |
tržne raziskave |
raziskovalno delo |
metode |
tržna analiza |
komuniciranje |
mednarodno trženje |
raziskovalna dejavnost |
reševanje problemov |
design |
podatki |
razvrščanje v skupine |
kvalitativna analiza |
intervjuji |
vprašalnik |
kvantitativna analiza |
tabele |
meritve |
vzorčenje |
variacijski račun |
korelacije |
regresijske analize |
faktorske analize |
analiza kovariance |
analiza variance |
preizkušanje domnev |
diskriminacija |
marketing |
market research |
research work |
methods |
market analysis |
communications |
international marketing |
research activities |
problem solving |
design |
data |
cluster analysis |
qualitative analysis |
interviews |
questionnaires |
quantitative analysis |
tables |
measurements |
sampling |
calculus of variations |
correlations |
regression analysis |
factor analysis |
analysis of covariance |
analysis of variance |
hypotheses testing |
discrimination |
discrimination
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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not for loan 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Malhotra, Naresh K. |
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