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Blockchain tehnologija na vzponu : študija sprejetja kripto valut v sklopu slovenskega hotelirstva : magistrsko deloZdovc, ŽigaMagistrska naloga obravnavna segment blockchain tehnologije in kripto valut v turistični dejavnosti, predvsem pa uporabo blockchain tehnologije in kripto valut v sklopu slovenskega hotelirstva. ... Ugotovili smo, da blockchain tehnologija predstavlja novo inovacijo v okviru segmenta informacijske in finančne tehnologije, ki omogoča izgradnjo čisto novih oblik med-deležniških (P2P) in decentraliziranih digitalnih platform. Segment kripto valut pa predstavlja najbolj vidno obliko blockchain tehnologije in so ena od novejših tehnoloških inovacij v okviru finančnega gospodarstva. V procesu izvedbe raziskovalnega dela magistrske naloge smo se osredotočili na raziskovanje sprejemanja tehnologije kripto valut med slovenskimi hotelirskimi ponudniki, kjer smo uporabili model sprejemanja tehnologije ⎯ TAM. Rezultati magistrske naloge nakazujejo, da slovenski hotelirji še ne vidijo tehnologije kripto valut kot uporabnega in razvojnega potenciala, ki ga bi v svoja podjetja implementirali v bližnji prihodnosti, vendar obenem niso izrazito nenaklonjeni morebitni uporabi kripto valut v prihodnosti njihovega delovanja. Slovenski hotelirji so zaenkrat še v vlogi stranskih opazovalcev, ki čakajo na večje premike in dogajanja v segmentu blockchain tehnologije in uporabi kripto valut. Ugotovitve našega TAM modela predlagajo, da je za namen sprejemanja tehnologije kripto valut v hotelirski dejavnosti najbolj pomemben vidik predhodno zaznane uporabnosti tehnologije in v manjšem merilu tudi dejanske enostavnosti uporabe tehnologije. Prav tako pa je pomemben dejavnik trenutnega zaupanja v tehnologijo, ki so si ga slovenski hotelirji izoblikovali skozi njihovo dosedanjo percepcijo blockchain tehnologije in segmenta kripto valut.Type of material - master's thesis ; adult, seriousPublication and manufacture - Brežice : [Ž. Zdovc], 2024Language - slovenianCOBISS.SI-ID - 193123331
Author
Zdovc, Žiga
Other authors
Brumen, Boštjan
Topics
Blockchain tehnologija |
kripto valute |
kripto valute v hotelirstvu |
kripto turizem |
model sprejemanja tehnologije ⎯ TAM. |
Blockchain technology |
cryptocurrencies |
cryptocurrencies in the hospitality industry |
crypto tourism |
Technology Acceptance Model ⎯ TAM.
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Tourism, Brežice | Brežice | FTBRE |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zdovc, Žiga | ![]() |
Brumen, Boštjan | 18848 |
Source: Personal bibliographies
and: SICRIS
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