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Strateško načrtovanje odnosov z javnostmiAšanin Gole, Pedja, 1966-Članek se najprej osredotoča na iskanje odgovora na vprašanje, zakaj so odnosi z javnostmi del strateškega managementa, saj, v nasprotnem ne bi bili potrebni niti modeli za njegovo načrtovanje. Nato ... primerja najbolj znane modele strateškega načrtovanja odnosov z javnostmi ter nazadnje predlaga uporabo odzivnega razvojnega modela strateškega načrtovanja tudi za načrtovanje odnosov z javnostmi in organizacijskega komuniciranja. Poleg teoretične utemeljitve modela avtor ob koncu poda tudi praktični prikaz uporabe "cluster" analize pri snovanju strategij.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul./avg. 1999, str. 544-557)Type of material - article, component partPublish date - 1999Language - slovenianCOBISS.SI-ID - 19328349
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source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul./avg. 1999, str. 544-557)
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Ašanin Gole, Pedja, 1966- | 37635 |
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