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Odnosi z zaposlenimi v storitvenem sektorju: interno komuniciranje, motiviranje, nagrajevanje in opolnomočenje kot predpogoji zadovoljstva zaposlenih in strankRijavec, PetjaVsaka organizacija ima svoje notranje tržišče, tržišče zaposlenih, za katerega mora poskrbeti. Če tega ne stori pravilno, bo ogroženo njeno delovanje navzven. Odnosi z zaposlenimi postajajo ... izhodiščna točka upravljanja odnosov z zunanjimi javnostmi, pri čemer je vloga takšnih odnosov izrazitejša v storitvenem sektorju. Storitvene organizacije se namreč pri svojem poslovanju mnogo pogosteje kot proizvodne osebno srečujejo s svojimi uporabniki. Temeljna vrednost vsake storitve se oblikuje v interakciji med ponudnikom in kupcem storitve, zato so zaposleni, ki so v vsakodnevnem stiku s strankami, glasniki storitvenih organizacij in njihova prva stična točka s ciljnim tržiščem. Prispevek obravnava interno komuniciranje, motiviranje in nagrajevanje ter opolnomočenje kot tri temeljna orodja odnosov z zaposlenimi ter hkrati tri predpogoje kakovostnega izvajanja storitev.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 36, št. 4, julij/avgust 1999, str. 618-629)Type of material - article, component partPublish date - 1999Language - slovenianCOBISS.SI-ID - 19330397
Author
Rijavec, Petja
Topics
Odnosi z javnostmi |
Storitveni sektor |
odnosi z javnostmi |
zaposleni |
storitveni sektor |
interno komuniciranje |
motivation |
delovna stimulacija |
delovna stimulacija |
public relations |
employee |
service sector |
internal communication |
motiviranje |
work stimulation
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 36, št. 4, julij/avgust 1999, str. 618-629)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Rijavec, Petja | 20619 |
Source: Personal bibliographies
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