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Evaluacija odnosov z javnostmiKocjanc, DamjanaArticle presents an overview of use of evaluation theory in public relations. Need for public relations evaluation is growing rapidly during last few years. Reasons for that fact could be found in ... the growing reputation of public relations, in dissatisfaction of managers because of untagible results of public relations, their demands for justification of growing costs for realization of public relations programmes and in other factors.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul.-avg. 1999, str. 668-678)Type of material - article, component partPublish date - 1999Language - slovenianCOBISS.SI-ID - 19332445
Author
Kocjanc, Damjana
Topics
odnosi z javnostmi |
modeli |
vrednotenje |
public relations |
model |
evaluation
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 36, št. 4, jul.-avg. 1999, str. 668-678)
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Kocjanc, Damjana | 20617 |
Source: Personal bibliographies
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