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Poljubnost in standardiziranost anketne konverzacijeUhan, SamoInterpretacija rezultatov javnomnenjskih raziskav je mogoča šele, ko poznamo kontekst "pomenjenja" oziroma okolja, ki motivira nastajanje stališčin kamor se vpisujejo izražena stališča. Med pristopi, ... ki poskušajo pojasniti vpliv konteksta na izražena stališča, se ponovno uveljavljajo hermenevtične razprave o učinkih in vplivih konteksta, ki poudarjajo predvsem potrebo po dekodiranju stališč respondentov, kar naj bi raziskovalcem omogočilo razumevanje izvornega pomena izraženega. Posledica kontekstualnih vplivov je velika variabilnost, ki jo raziskovalci poskušajo zmanjšati s standardizacijo anketnih pogojev, instrumenta in predvsem diskurza. Standardizirani postopki tako zmanjšujejo kompleksnost in difuznost in s tem večajo zanesljivost merjenj, nasprotno pa se zmanjšuje veljavnost, saj visoko standardiziran instrument zajame zgolj vzorce rutiniranega vedenja: standardizaciji so dostopni posamezni izseki in torej vse, kar ni kompatibilno s standardiziranim kodom komuniciranja, instrument prepozna kot šum. Rigoroznost standardizirane anketne situacije sili respondente k oblikovanju presežka dostopnih informacij. Respondenti pri odgovarjanju na anketna vprašanja informacije, ki jih "posredujejo" raziskovalci v obliki referenčnega okvira raziskave in značilnosti instrumenta, uporabijo kot kontekstualne informacije.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 36, št. 5, sept./okt. 1999, str. 765-775)Type of material - article, component partPublish date - 1999Language - slovenianCOBISS.SI-ID - 19419741
Author
Uhan, Samo
Topics
Anketiranje |
anketiranje |
kontekstualna analiza |
standardi |
komuniciranje |
conducting an opinion poll |
context analysis |
standard |
communication |
communication
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 36, št. 5, sept./okt. 1999, str. 765-775)
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Uhan, Samo | 11326 |
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