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Marketing researchParasuraman, A. ; Grewal, Dhruv ; Krishnan, RamuType of material - textbook ; adult, seriousPublication and manufacture - Boston (Mass.) ; New York : Houghton Mifflin, cop. 2004Language - englishISBN - 0-618-00062-3COBISS.SI-ID - 19953720
Author
Parasuraman, A. |
Grewal, Dhruv |
Krishnan, Ramu
Topics
Marketing research |
Data sources |
Handbooks, manuals, etc. |
Marketing research |
Theory and methods |
Handbooks, manuals, etc. |
Marketing, industrijski |
Marketinška strategija |
Tržišče |
Učbeniki za visoke šole |
Marketing |
Zbiranje podatkov |
Merilne metode |
Učbeniki za visoke šole |
trženje |
tržne raziskave |
tržna analiza |
podatki |
baze podatkov |
raziskovalno delo |
metode |
vzorčenje |
korelacije |
regresijske analize |
multivariantna analiza |
oblikovanje |
raziskave |
kontrola kvalitete |
poslovno komuniciranje |
trg |
analiza |
marketing |
market research |
market analysis |
data |
data base |
research work |
methods |
sampling |
correlations |
regression analysis |
modelling |
research |
quality control |
business communication |
market |
analysis |
analysis
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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IEDC - Bled School of Management | Bled | IEDCBL |
outside loan 1 cop.
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Public Library Ivan Potrč, Ptuj | Ptuj | SIKPT |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Parasuraman, A. | ![]() |
Grewal, Dhruv | ![]() |
Krishnan, Ramu | ![]() |
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