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Regulacija oglaševanja živil z manj ugodno hranilno sestavo [Elektronski vir] : diplomsko deloZalar, Tjaša, družboslovkaV diplomskem delu nas je zanimalo, kako je urejena regulacija oglaševanja živil, predvsem tistih z manj ugodno hranilno sestavo in ali je nivo omejitev ustrezen za vse deležnike. Ugotovili smo, da je ... oglaševanje živil z zakonsko regulacijo urejeno na nivoju države in Evropske unije, v okviru več zakonskih določil z različnih področij. Za ohranjanje ugleda panog, vzpostavitev etičnih standardov in v izogib zaostrovanju zakonskih omejitev se proizvajalci, oglaševalci in ponudniki avdiovizualnih storitev z zavezami o ravnanju vedejo samoregulatorno in s tem dopolnjujejo zakonodajo. Za uvid v urejenost področja smo opravili intervjuje z relevantnimi deležniki in tako pridobili stališča glede te problematike z različnih zornih kotov. Ugotovili smo, da je zaradi dostopnosti do globalnega trga zakonodaja na državni ravni premalo učinkovita, zato je potrebna uskladitev na meddržavnem nivoju. Obenem obstaja pomemben razkorak med stopnjo reguliranosti različnih vrst medijev prek katerih oglaševalci pristopajo do potencialnih porabnikov, zaradi togosti in dolgotrajnih postopkov pa zakonodaja težko dohiteva hitro spreminjajoč se medijski trg. Z vidika ustrezne zaščite potrošnikov in poštene konkurence kljub strogim določilom prihaja do kršitev, ki jih zaznavajo vsi akterji na trgu ter opozarjajo predvsem na pomanjkanje učinkovitega nadzora in sankcij. Trendi v drugih državah kažejo na zaostrovanje zakonodaje na področju oglaševanja živil z visoko vsebnostjo maščobe, sladkorja ali soli, a vendar ostajajo pomisleki, v kolikšni meri so regulacije oglaševanja v resnici učinkovite pri zmanjševanju debelosti in izboljšanju prehranskih vzorcev v populaciji.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Zalar], 2024Language - slovenianCOBISS.SI-ID - 202646787
Author
Zalar, Tjaša, družboslovka
Other authors
Golob, Urša, 1977-
Topics
Oglaševanje |
Hrana |
Živilsko pravo |
Univerzitetna in visokošolska dela |
oglaševanje |
regulacija |
zakonodaja |
intervju |
živila |
advertising |
regulation |
legislation |
interview |
food
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Zalar, Tjaša, družboslovka | ![]() |
Golob, Urša, 1977- | 28675 |
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