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Potenciali podjetniškega mreženja med turističnimi ponudniki destinacije Mirnska dolina : magistrsko deloSlak, Barbara, turizem, 1981-Naslov magistrske naloge Potenciali podjetniškega mreženja med turističnimi ponudniki destinacije Mirnska dolina zajame vse pojme, ki jih v nalogi podrobneje obravnavamo: podjetništvo, mikro in ... majhna podjetja, mreženje in podjetniško mreženje, destinacija in destinacijski management, turistična ponudba ter zgodbarjenje v turizmu. Analizirali smo Mirnsko dolino in potenciale na destinaciji za razvoj mrežnega turizma. V zadnjem delu naloge smo raziskali trenutno stanje in pogled deležnikov na mreženje v javnem, civilnem in zasebnem sektorju na destinaciji Mirnska dolina. V magistrski nalogi smo si zastavili štiri cilje, katerim smo tudi sledili in jih dosegli. Prvi cilj je bil izvesti analizo stanja destinacije Mirnska dolina in pregledati obstoječe stanje ter Strateško akcijski načrt za vzpostavitev destinacije Mirnska dolina. Drugi cilj je bil predstaviti zgodbarjenje v turizmu na primeru dobre prakse Steirisches Vulkanland in narediti benchmarking analizo z Mirnsko dolino. Kot tretji cilj je bila opravljena analiza poznavanja in razumevanja mreženja med turističnimi ponudniki na destinaciji Mirnska dolina in ugotavljanje trenutnega stanja mreženja na destinaciji Mirnska dolina. Zadnji cilj pa je bil podati, na podlagi analize mreženja med turističnimi ponudniki, strateške usmeritve za oblikovanje mreženja na destinaciji in oblikovati model mreženja, primeren za destinacijo Mirnska dolina.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [B. Slak], 2019Language - slovenianCOBISS.SI-ID - 2048295763
Author
Slak, Barbara, turizem, 1981-
Other authors
Koščak, Marko
Topics
mreženje |
destinacija |
podjetništvo |
zgodbarjenje |
turizem |
networking |
destination |
entrepreneurship |
storytelling |
tourism
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Tourism, Brežice | Brežice | FTBRE |
reading room 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Slak, Barbara, turizem, 1981- | |
Koščak, Marko | 10413 |
Source: Personal bibliographies
and: SICRIS
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