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Volitve 2000 in predvolilna kampanja : volilne strategije, politični marketing in volilno izbiranje
Vreg, France, 1920-2007
V članku analiziram predvolilno kampanjo, programe strank in politične konflikte v predvolilnem obdobju. Programe strank osvetlim s trendi ekonomske in politične globalizacije; ugotavljam, da ...programi premalo upoštevajo pasti nove informacijske in komunikacijske tehnologije. Obravnavam ideološko in politično vsebino predvolilne kampanje, primere pristranske in negativne propagande, pa metode predvolilnega marketinga. Volilno izbiranje skušam pojasnjevati z opredelitvami volilcev, neopredeljnih volilcev in nevolilcev ter rezultati javnomnenjskih raziskav. Analiziram pozitivne in negativne primere televizijskih soočanj in informativnih oddaj. Odpiram dilemo, ali so mediji 'objektivno' spremljali predvolilna dogajanja, ali so ohranjali status neodvisnih javnih institucij ali pa je prevladovala levosredinska 'oligarhija medijev'.
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