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Trženje izobraževalnih storitev v javnih in zasebnih vrtcih : diplomsko deloŽerjav, GalaV diplomskem delu je v uvodu predstavljena opredelitev teme, metodologija dela, nameni in cilji naloge. Delo preko študija navedene literature obravnava tematiko trženjskega spleta v izobraževalnih ... storitvah. Natančneje je opredeljen pojem in značilnosti storitev, ugotavljanje in nadziranje kakovosti, kaj je metoda "7-P" in kako se pomen kakovosti in njene dimenzije odražajo v storitvenem procesu. V drugem delu naloge so predstavljene osnovne razlike med javnimi in zasebnimi vrtci ter zakonodaja in pravila, katerim sledijo ustanove z izvajanjem programa predšolske vzgoje. Raziskava se posveča predstavitvi in primerjavi trženjskega spleta v enem izmed javnih in dveh zasebnih vrtcev, vsak od njih pa predstavlja različne metodologije podajanja znanja v predšolskem procesu izobraževanja. Kakovost storitve v javnih in zasebnih vrtcih je predstavljena po rezultatih anketnega vprašalnika za starše. V sklepnem delu so interpretirane vse pridobljene informacije in rezultati v celoto, kjer se potrdi oziroma ovrže predpostavljena dejstva diplomskega dela.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [G. Žerjav], 2017Language - slovenianCOBISS.SI-ID - 2053226166
Library/institution |
City | Acronym | For loan | Other holdings |
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University Library of the New University, Ljubljana | Ljubljana | UKNU |
outside loan 1 cop.
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Žerjav, Gala | |
Aver, Boštjan | 27849 |
Source: Personal bibliographies
and: SICRIS
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