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Od krize in analize identitete odnosov z javnostmi do raziskovalnega polja upravljanja s korporativno identitetoPodnar, Klement ; Golob, Urša, 1977-V prispevku se avtorja ukvarjata s problematiko razvoja odnosov z javnostmi in njihove vloge pri razumevanju korporativne identitete. Skozi pregled izbranih člankov revije Public Opinion Quarterly od ... leta 1937 do leta 1970, skušata oblikovati "zgodbo o identiteti" discipline. Ugotavljata, da so bili odnosi z javnostmi nekoč neposredno povezani z raziskovanjem javnega mnenja, kasneje pa so se oddaljili in se osredotočili na širše področje upravljanja in doseganja različnih javnosti. Že od začetka so predmet znanstvenega zanimanja. Pomembno mesto imajo na področju raziskovanja korporativne identitete, kjer s svojim korpusom znanja pomagajo pri razjasnitvi konceptov. Avtorja si na koncu zastavita nekatera vprašanja, ki naj bi pomagala razsvetliti krizo identitete, s katero se srečuje disciplina odnosov z javnostmi v obdobju pozne moderne.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 38, št. 4, oktober 2001, str. 560-582)Type of material - article, component partPublish date - 2001Language - slovenianCOBISS.SI-ID - 20755037
Author
Podnar, Klement |
Golob, Urša, 1977-
Topics
Odnosi z javnostmi |
Korpoprativna identiteta |
odnosi z javnostmi |
identiteta |
celostna podoba |
javno mnenje |
public relations |
identity |
image |
public opinion |
public opinion
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 38, št. 4, oktober 2001, str. 560-582)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Podnar, Klement | 21606 |
Golob, Urša, 1977- | 28675 |
Source: Personal bibliographies
and: SICRIS
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