Creative strategy in advertising

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Creative strategy in advertising

Jewler, A. Jerome ; Drewniany, Bonnie L.

Type of material - book ; adult, serious

Edition - 7th ed.

Publication and manufacture - Belmont [etc.] : Wadsworth/Thomson Learning, cop. 2001

Language - english

ISBN - 0-534-55784-8; 0-534-55783-X

COBISS.SI-ID - 20763997

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Author
Jewler, A. Jerome | Drewniany, Bonnie L.

Topics
Oglaševanje | Advertising | Oglaševalski jezik | Advertising language

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Library/institution	City	Acronym	For loan	Other holdings
FSS, J. Goričar Central Social Sciences Library, Ljubljana	Ljubljana	ODKLJ	outside loan 1 cop.

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Jewler, A. Jerome
Drewniany, Bonnie L.

Source: Personal bibliographies and: SICRIS

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