ALL libraries (COBIB.SI union bibliographic/catalogue database)
13.
Ocenjevanje lastnosti kuhinj v procesu nakupnega odločanja s conjoint analizo : diplomsko delo - univerzitetni študij = Evaluation of kitchen factors in the process of making the purchase using the conjoint analysis : graduation thesis - university studies
Rotar, Ines
V našem življenju ima kuhinja čedalje večjo vlogo. Proučevali smo odločilne dejavnike v procesu nakupa kuhinjskega pohištva. S pomočjo anket ter 2 statističnih metod, conjoint analize in enostavne ...statistične metode (opisne statistike) smo ugotovili, da ti dve tehniki analize anket dasta različne rezultate. Tako smo s conjoint analizo ugotovili, da je za anketirance najpomembnejši dejavnik dizajn, na drugem mestu je proizvajalec in na zadnjem cena. Po enostavni statistični metodi pa je cena najpomembnejši dejavnik, sledi mu dizajn in na zadnjem mestu proizvajalec. Ko smo med dejavnike, ki odločajo o nakupu kuhinjskega pohištva, vključili še funkcionalnost in kakovost kuhinje, pa se je tehtnica prevesila v njun prid, saj so anketiranci dali prednost tema dvema dejavnikoma. To kaže, da imata funkcionalnost in kakovost v svetu pohištva, in tudi pri odločanju o nakupu kuhinje, še vedno pomembno vlogo. Kupci se za menjavo kuhinje odločijo zelo poredko, povprečno šele po 20 letih. Razlog za menjavo pa je predvsem dotrajanost njihove obstoječe kuhinje.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [I. Rotar], 2013
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
