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Slovensko izrazje odnosov z javnostmi
Verovnik, Tina
V prispevku so opredeljena osnovna načela izrazoslovja in predstavljeni poimenovalni postopki, ki v jeziku delujejo kot alternativa prevzemanju iz tujih jezikov. Na primeru osrednjega izraza stroke ...odnosov z javnostmi je vzpostavljeno jezikovno-vsebinsko razmerje med stiki z javnostjo in odnosi z javnostmi, posebej pa je obravnavano tudi razmerje med strokovnimi izrazi in žargonizmi (PR in njegova besedna družina). Ugotovljena raba izrazja v strokovnih besedilih je primerjana z rabo v besedilih slovenskega vladnega spleta. Analiza kaže neenotnost rabe ter neločevanje med strokovnimi in žargonskimi izrazi. V zaključku je poudarjena potreba po sodelovanju stroke odnosov z javnostmi in jezikoslovja pri sprotnem tvorjenju izrazja in v procesu izobraževanja, predvsem na univerzitetni ravni.
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