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Predictably irrational : the hidden forces that shape our decisionsAriely, DanAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people ... to make the same mistakes repeatedly.Type of material - book ; adult, seriousEdition - Revised and expanded ed.Publication and manufacture - London : Harper, cop. 2009Language - englishISBN - 978-0-00-725653-2COBISS.SI-ID - 22328550
Author
Ariely, Dan
Topics
Decision making |
Judgment |
Economics |
Psychological aspects |
Reasoning (Psychology) |
Consumer behavior |
trženje |
vedenje potrošnikov |
odločanje |
nakup |
psihologija potrošnika |
cena |
marketing |
consumer behaviour |
decision making |
purchasing |
consumer psychology |
price
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Ariely, Dan | ![]() |
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