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Back to the public? Assessing public broadcasting in the Netherlands
Bardoel, Jo
Novi mehanizmi uveljavljanja odgovornosti javne radiotelevizije, ki so bili nedavno sprejeti na Nizozemskem, so namenjeni posodobitvi odnosov med javno radiotelevizijo in občinstvom. Nove poti ...organiziranja odgovornosti javne RTV so odgovor na nove trende v radiotelevizijskih politikah, kot so uvedba dualnega sistema in zato strožjih konkurenčnih pravil, pa tudi na splošnejše trende v družbi, kot so konec trdnih ideologij, procesi individuacije in vzpon bolj samozavednih državljanov. Tradicijo politične odgovornosti, ki je temeljila na zakonu in predpisih, a je bila v praksi pogosto le stvar političnih in medijskih elit, sedaj dopolnjujejo nove oblike javne odgovornosti, s katerimi javna RTV poskuša ustvariti neposrednejši stik z javnostjo. Kljub tveganjem politizacije in birokratizacije ocenjevanje javne RTV ponuja uporabne instrumente tako za interno kontrolo kakovosti kot za eksterno legitimizacijo.
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