The sourcebook for political communication research : methods, measures, and analytical techniques
The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual ...analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.
Type of material - book
; adult, serious
Publication and manufacture - New York ; Abingdon : Routledge, 2013
Language -
english
ISBN - 978-0-415-96495-1; 0-415-96495-4; 978-0-415-88497-6; 0-415-88497-7
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