Članek obravnava naraščajočo prisotnost emocionalnega subjekta v javnem življenju sodobnega sveta. Ugotavlja, da se popularni mediji, politika in korporacije uspešno prilagajajo novemu ...emocionaliziranemu javnemu prostoru, ki so ga v veliki meri tudi sami oblikovali. To tudi pojasnjuje, zakaj so mediji zasičeni z emocijami, zakaj se politiki prezentirajo kot emocionalne osebe in zakaj korporacije vzpostavljajo emocionalne vezi s svojimi potrošniki. Avtorica tako identificira tri aspekte emocionalizacije javne sfere: emocionalizem v popularnih medijih, personalizacijo politike, vključno z emocionalnim ekshibicionizmom politikov, in novo vlogo emocij v sferi javne zaposlitve oz. v novi industriji izkustva.
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