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Diskurzivna konstrukcija lokalnih živil rekoloniziranih držav kot "superživil" (primer Peruja) : diplomsko delo = Discursive construction of local foof in recolonized countries as "superfood" (case of Peru) : graduation thesisŠtevanec, RenataDiplomsko delo sodi na področje kritičnih diskurzivnih študij. Uporabimo dialektično-relacijski model kritične diskurzivne analize, kakor ga je razvil Norman Fairclough, da prikažemo povezavo med ... neoliberalnim normativom osebne odgovornosti za zdravje in konstrukcijo "superživil". V teoretičnem delu diplomske naloge predstavimo družbeni in ekonomsko-politični kontekst proizvodnje lokalnih živil rekoloniziranih držav, ki jih globalni trg promovira kot "superživila", in izpostavimo povezavo med delovanjem globalnega trga, ki ga usmerjajo imperialne države, in sistemsko produkcijo neenakosti. Polje delovanja, ki ga izberemo za analizo, je oglaševalski diskurz. Gradivni vzorec omejimo z oglasi za "superživila", pridelana v Peruju. V empiričnem delu predstavimo kvalitativno analizo diskurza trženja "superživil". Analiza je pokazala, da se lokalna živila Peruja konstruirajo kot "superživila" s pripisi atributov čudežne moči, ki je predstavljena kot del ahistoričnega imaginarija "neokrnjene narave". Vzpostavljanje povezave med "superživili" in lastnostmi Inkov trivializira posamezne vidike inkovske tradicije za tržne namene. Ugotavljamo, da je kapitalistični sistem produkcije "superživil" rekontekstualiziran, s tem pa je prikrita vloga globalnega kapitalizma pri izkoriščanju zemlje, naravnih virov in lokalnega prebivalstva Peruja.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Maribor : [R. Števanec], 2016Language - slovenianCOBISS.SI-ID - 22752008
Author
Števanec, Renata
Other authors
Vičar, Branka
Topics
Peru |
Univerzitetna in visokošolska dela |
diplomska dela |
kapitalizem |
globalizacija |
novodobni potrošnik |
zdrav življenski slog |
superživila |
theses |
capitalism |
globalisation |
modern consumer |
healthy lifestyle |
superfood
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Library/institution |
City | Acronym | For loan | Other holdings |
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Miklošič Library FPNM, Maribor | Maribor | PEFMB |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Števanec, Renata | ![]() |
Vičar, Branka | 21811 |
Source: Personal bibliographies
and: SICRIS
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