ALL libraries (COBIB.SI union bibliographic/catalogue database)
-
Razumevanje družbene odgovornosti podjetja znotraj marketingaGolob, Urša, 1977-Prispevek obravnava aktualen koncept družbene odgovornosti podjetja in njegovorazumevanje v marketingu. Pojem družbene odgovornosti je v literaturi opredeljen precej neenotno. Avtorica zato najprej ... opravi kratek pregled ključnih pojmovanj in jih razmeji. V nadaljevanju se osredotoči na vpetost koncepta družbene odgovornosti v marketing. Pokazati želi, da je vloga družbene odgovornosti v marketingu odvisna predvsem od razumevanja marketinga samega, pri čemer jo zanima delitev na dve razsežnosti. Na upravljavsko tehnologijo, ki temelji na konkretnih aktivnostih in orodjih, in na marketing kot družbeni proces, kjer so pomembna vprašanja o moralnosti in legitimnosti marketinga. Vsaka razsežnost predstavlja svoj pol na kontinuumu, s pomočjo katerega je prikazana tudi aplikacija družbene odgovornosti v praksi.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 874-889)Type of material - article, component partPublish date - 2004Language - slovenianCOBISS.SI-ID - 23385437
Author
Golob, Urša, 1977-
Topics
Družbena odgovornost |
Social responsibility |
Podjetja |
Enterprises |
Trženje |
Marketing |
Tržno komuniciranje |
Marketing communication |
Upravljanje |
Management
![loading ... loading ...](themes/default/img/ajax-loading.gif)
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 874-889)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Golob, Urša, 1977- | 28675 |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
Pickup location | Material status | Reservation |
---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location: