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Service management and marketing : a customer relationship management approachGrönroos, ChristianType of material - reviewEdition - 2nd ed.Publication and manufacture - Chichester (UK) ; New York [etc.] : J. Wiley, cop. 2000Language - englishISBN - 0-471-72034-8COBISS.SI-ID - 245463
Author
Grönroos, Christian
Topics
Service industries |
Marketing |
Customer services |
Storitve |
Storitvene dejavnosti |
Industrijski management |
Študije |
Storitve |
Industrijski marketing |
Potrošniški interesi |
Študije |
Storitve |
Operativni management |
Konkurenčna prednost |
Študije |
Servisna služba |
Vodenje in organizacija poslovanja |
Principi |
Študije |
Servisna služba |
Vodstveni stili |
Pravila |
Študije |
Marketing |
Management |
Pristopi |
Razvojni projekti |
Management |
Tržna miselnost |
Orientacija |
Študije |
Vodenje |
Zaščitne znamke |
Podobe |
Študije |
marketing |
trženje |
vzajemno trženje |
management |
strateški management |
storitve |
panoge dejavnosti |
servisi |
gospodarske dejavnosti |
vodenje |
notranja kontrola |
kultura podjetja |
tržna struktura |
konkurenčnost |
prednost |
strokovno delo |
produktivnost |
industrijska organizacija |
kvaliteta |
zagotavljanje kvalitete |
TQM |
celovita kvaliteta |
perspektive |
potrošnik |
potrebe |
vrednote |
paradigme |
tržno planiranje |
alternative |
kupci |
poraba |
uporabniki |
poslovni odnosi |
blagovne znamke |
image |
predstava |
komuniciranje |
integracijski procesi
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
outside loan 1 cop.
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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Public Library of Domžale | Domžale | SIKDOM |
outside loan 1 cop.
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University of Primorska University Library | Koper - Capodistria | UPUK |
outside loan 1 cop.
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University of Novo mesto | Novo mesto | VSUPNM |
reading room 1 cop.
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Shelf entry
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