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Pomen znanih osebnosti v oglaševanju za porabnikovo nakupno vedenje : primer športnikov : magistrsko deloKljunić, AidaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Kljunić], 2018Language - slovenianCOBISS.SI-ID - 24934886
Author
Kljunić, Aida
Other authors
Kos Koklič, Mateja
Topics
trženje |
oglaševanje |
sponzorstvo |
osebnost |
vedenje potrošnikov |
nakup |
odločanje |
raziskave |
analiza |
marketing |
advertising |
sponsorship |
personality |
consumer behaviour |
purchasing |
decision making |
research |
analysis
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kljunić, Aida | ![]() |
Kos Koklič, Mateja | 24395 |
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