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Ocena potencialnega trga komposta iz kokošjega gnoja v Sloveniji : diplomska naloga = Assessment of potential market for organic poultry litter fertilizer in Slovenia : graduation thesis
Novak, Alenka
Z raziskavo smo preučili slovenski trg organskih gnojil, ponudbo po proizvodih in ponudnikih, povpraševanje po ciljnih rabah in količinah v kmetijstvu in nekmetijskih dejavnostih ter analizirali cene ...najbolj pogostih organskih gnojil. Podatke smo pridobili s pomočjo sekundarnih virov, ekspertnih mnenj in ankete, ki smo jo izvedli pri proizvajalcih in po prodajnih mestih. Ugotovili smo, da je ponudba organskih gnojil v Sloveniji zelo pestra. Pričakovati je tudi povečanje ponudbe kompostov raznih bioloških odpadkov. Potencialni prodajni trg organskih gnojil predstavljajo intenzivna zelenjadarska, vinogradniška in sadjarska pridelava. Glavno trženjsko orodje na tem trgu je censka konkurenčnost. Pomemben delež potrošnikov predstavljajo tudi vrtičkarji, zato je primerno več pozornosti nameniti propagandnim akcijam v času pred prvimi spomladanskimi opravili.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [A. Novak], 1999
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