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Peklenski hrup ob prepovedi izdelkov : tržnokomunikacijski vidiki umika izdelkov Pan HarmaceuticalsEagle, Lynne ...Pomemben del vsakdanjega življenja in zdravja številnih potrošnikov v različnih kulturah predstavljajo najrazličnejše oblike zdravil. Kljub temu so z zdravljenjem neločljivo povezana prepričanja in ... zaupanje potrošnikov v marketinški literature slabo raziskana. Znatna izguba zaupanja potrošnikov se lahko pojavi predvsem kot posledica medijskega poročanja o zdravstvenih škandalih ali kot posledica večjih zdravstvenih preplahov, kot so neustrezni izdelki in obvezni preklici teh izdelkov. Pomembno priložnost za tovrstno proučevanje vpliva umika izdelkov na obsežno kategorijo tako dopolnilnih kot tudi alternativnih zdravil, tako pri prizadetih kot tudi pri neprizadetih blagovnih znamkah, ponuja vladna odredba o umiku skoraj 2.000 dopolnilnih in alternativnih zdravil različnih blagovnih znamk z avstralskega in novozelandskega trga, ki se je zgodila v letu 2003. V tem članku se osredotočimo na vpliv, ki so ga imeli tovrstni dogodki na novozelandski trg, povežemo dogodke, ki obkrožajo preklic, z literaturo o kriznem menedžmentu, ter obenem predstavimo potrošniške zaznave šest mesecev po preklicu. Nato predstavimo sklepe in priporočila za prihodnje upravljanje s tovrstnimi dogodki v različnih državah.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 44, št. 5, sep.-okt. 2007, str. 762-784)Type of material - article, component partPublish date - 2007Language - slovenianCOBISS.SI-ID - 26932061
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 44, št. 5, sep.-okt. 2007, str. 762-784)
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Eagle, Lynne | |
Kitchen, Philip J. | |
Hawkins, Jacinta | |
Rose, Lawrence Craig, 1954- | |
Podnar, Klement | 21606 |
Source: Personal bibliographies
and: SICRIS
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