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Ocena možnosti razvoja in trženja proizvodov iz bukovine = Development and marketing possibilities of beechwood products assessmentOblak, Leon, 1966- ; Jošt, Matej, lesar ; Kropivšek, JožeČe želi lesno podjetje uspešno razvijati in tržiti svoje izdelke, mora pred tem dobro raziskati svoj ciljni trg, posebej še, če gre za izdelke iz specifične vrste lesa - v našem primeru iz bukovine. ... Oblikovali smo tri modele: model za oceno možnosti razvoja izdelkov, model za oceno možnosti trženja izdelkov in model za oceno njihovega tržnega potenciala. Slednjega smo s pomočjo analitičnega hierarhičnega procesa tudi uporabili v raziskavi in na ta način prišli do zanimivih rezultatov. Strokovnjaki, ki so sodelovali v raziskavi, izvedeni z AHP metodo, ocenjujejo, da je kakovost najpomembnejši kriterij pri odločanju o nakupu izdelkov iz bukovine, drugi najpomembnejši kriterij je cena, tretji pa ideja. Promocijski splet in dodatne storitve po mnenju v raziskavo vključenih strokovnjakov le v manjši meri vplivajo na odločitev kupcev o nakupu izdelkov iz bukovine. Vsi trije predstavljeni modeli so lahko dober pripomoček podjetjem, ko se odločajo za razvoj novih izdelkov in njihovo trženjeSource: Les = Wood. - ISSN 0024-1067 (Letn. 66, št. 1, 2017, str. 73-83)Type of material - article, component part ; adult, seriousPublish date - 2017Language - slovenianCOBISS.SI-ID - 2793097
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Oblak, Leon, 1966- | 13400 |
Jošt, Matej, lesar | 24295 |
Kropivšek, Jože | 16198 |
Source: Personal bibliographies
and: SICRIS
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