Razvoj in trženje gorskih hotelov : primer hotela Luka, Kope : magistrsko delo

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Razvoj in trženje gorskih hotelov : primer hotela Luka, Kope : magistrsko delo

Šavc, Lija

V magistrskem delu obravnavamo trženje gorskih hotelov. V teoretičnem delu naloge smo se posvetili trženju in trendom gorskih hotelov. V nadaljevanju predstavljamo izbrano destinacijo in hotel. V ... empiričnem delu pa najprej razlagamo pojme, zadovoljstvo, nezadovoljstvo in pričakovanja gostov, nadaljujemo s podajanjem rezultatov raziskave in preverjanjem hipotez, na koncu naloge pa podamo ključne ugotovitve in konkretne predloge za izboljšanje obstoječe ponudbe izbranega hotela.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Portorož : [L. Šavc], 2013

Language - slovenian

COBISS.SI-ID - 2875786

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Other authors
Brezovec, Aleksandra | Juvan, Emil

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
University of Primorska University Library	Koper - Capodistria	UPUK	outside loan 1 cop. reading room 1 cop.
Public Library Ksaver Meško, Slovenj Gradec	Slovenj Gradec	SIKSG	reading room 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Šavc, Lija
Brezovec, Aleksandra	21995
Juvan, Emil	29276

Source: Personal bibliographies and: SICRIS

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