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Komercializacija novosti za neekonomiste [Elektronski vir]Kesič, Dragan, 1956- ; Likar, Borut, 1962-2023V nekaj zadnjih letih se srečujemo s številnimi spremembami, ki zaznamujejo dogajanja v poslovnem okolju. Soočamo se z globalizacijo poslovanja, ki hitro spreminja strukturo in konkurenčnost ... svetovnega gospodarstva ter tudi razvoja posameznih držav v svetu. Svet se vedno bolj odpira, povezuje in postaja skoraj enovit tržni prostor, kar povečuje možnosti in moč odločanja potrošnikov ter kupcev o nakupih in komercializaciji izdelkov ter storitev. Hkrati pa se tako krepita tudi konkurenca in konkurenčnost poslovanja, saj vedno več podjetij in organizacij ponuja vedno večje število izdelkov ter storitev, ki želijo najti poti do kupcev. V današnjem svetu sta čas in hitrost sprejemanja odločitev dva ključna elementa ter pogoja poslovne uspešnosti podjetij in tudi posameznikov. Prav zato, ker se moč odločanja o nakupovanju in komercializaciji blaga -- izdelkov in storitev vedno intenzivneje koncentrira pri potrošnikih in kupcih, so znanja o osnovnih procesih in vsebinah komercializacije ter poslovanja vedno bolj aktualna, še posebej za tiste udeležence -- potrošnike in kupce, ki nimajo osnovne ekonomsko-poslovne izobrazbe in znanj.Type of material - textbook ; adult, seriousPublication and manufacture - Koper : Založba Univerze na Primorskem, 2018Language - slovenianISBN - 978-961-7023-88-6; 978-961-7023-89-3COBISS.SI-ID - 293915904
Author
Kesič, Dragan, 1956- |
Likar, Borut, 1962-2023
Other authors
Jurše, Milan
Topics
Komercialno poslovanje |
Učbeniki za visoke šole |
komercializacija |
inoviranje |
patenti |
trženje |
nakup |
poslovno okolje |
elektronske knjige
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kesič, Dragan, 1956- | 29771 |
Likar, Borut, 1962-2023 | 10201 |
Jurše, Milan | 04487 |
Source: Personal bibliographies
and: SICRIS
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