ALL libraries (COBIB.SI union bibliographic/catalogue database)
13.
The role of consumer-brand identification in building brand relationships [Elektronski vir] : an empirical examination
Tuškej Lovšin, Urška ; Podnar, Klement
The purpose of this paper is to investigate the link between congruity of consumer and brand values, brand identification, brand commitment, and word of mouth. The results show that congruity of ...consumer and brand values tends to have positive influence on consumers' identification and their commitment to a brand. Consumers who identify with a brand tend to commit stronger to a brand and generate positive word of mouth about it. Consumers' identification was found to fully mediate the impact of value congruity on brand commitment, while brand commitment does not mediate the impact of consumers' identification on generating positive word of mouth.
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
